ProItUp was established in 2021 with a clear focus - to be the industry leader in high-performance golf optics technology across Africa. Seeing firsthand how quality optics improved their own golf performance, the ProItUp founders set out to make the same technology accessible to the African golf community. In particular, the ProItUp team is passionate about providing its customer base across the continent with golf optics technology that is not only of the highest quality, but also delivers on value. From their headquarters in South Africa, ProItUp is building strong retailer partnerships while continuing to deliver direct-to-consumer satisfaction through its premium equipment and unparalleled customer service. 


To provide the highest quality, most reliable and affordable golf optics technology on the market in the African golf community.


To become the industry leader in high-performance golf optics in Africa. And to become Africa's most loved, most reliable and most affordable golf optics technology company.